Podcast
Video | Metasearch for Hotels
Posted on May 27
This video, co-created with Cassian Silins from HOWZAT ennea Group covers the most important aspects to understand when it comes to Metasearch for Hotels and Accommodations. Aspects such as:
- What is MetaSearch today and who are the four main players?
- How does metasearch work?
- Why do hotels need a MetaSearch strategy and what are the commercial models hotels should use?
- The right positioning - What are the best ways to work with metasearch engines?
- What are recommendations when it comes to establishing successful relationships with Metasearch platforms?
- How to create and maintain a brand profile on Metasearch channels?
- What Connectivity is needed?
- Metasearch cost models explained: Cost per Click (CPC) versus Cost per Stay/Acquisition (CPA)
Also, find these complementary content elements on Metasearch in Hospitality
- PODCAST l Pablo Delgado from MIRAI; Jens Egemalm from Pandox AB, Cassian Silins from HOWZAT ennea Group discussing Meta Search for Hotels.
- ARTICLE l Metasearch, a game not to bet your house on, written by Jan-Frederik Valentin and Cassian Silins from HOWZAT ennea Group
- INFOGRAPHIC l Metasearch Customer Journey
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