That is the importance of an open market and the continuing need for education around technology in hotel industry.
Historically, and even today to a degree, tech companies have little desire to pro-actively develop integrations with other service providers and their solutions. The preference has been to keep it a closed loop with business models built around charging for the opportunity of integrating. This has also been a contributing factor to the existing fragmentation our industry currently suffers from.
Due to this fragmentation, start-ups find it difficult to get market traction without having the necessary integrations to a hotels main operating system, primarily the PMS. Building these integrations traditionally has been expensive and time consuming.
With little support of collaboration, this method smothers everything that fosters creativity and innovation. This doesn’t bode well for our industry, it’s old school and doesn’t have a place at the table any longer.