COLLECTIVE #automatedpersonalization

Online Think Tank: Insights on Artificial Intelligence (AI) and Machine Learning (ML) in Hospitality - How can AI and ML assist in personalization?

co-hosted by h2c GmbH & live on Linkedin & Youtube

Join us live: Thursday, 20 January 2022 at 11am CET

Michaela Papenhoff (h2c GmbH), Oliver Stotz (Lindner Hotels AG), Lijeesh Rajan (Rotana Hotels & Resorts), and Christin Haensel (h2c GmbH) will join host André Baljeu ( to discuss the findings and implications of h2c's recent Global Automated Personalisation Study.

In this session we will discuss aspects such as:

  • What are the key findings and insights of the study regarding the role of Artificial Intelligence (AI) and Machine Learning (ML) in hospitality? How can hotel companies leverage these technologies for personalization?
  • What is the status quo of automated personalization in hospitality in terms of adoption, and what functionalities and technologies are available already?
  • What can usage and examples look like?
  • What are the key challenges with automated personalization in the hotel industry?
  • What to know about personalisation via the Internet Booking Engine (IBE), i.e. when looking at Attribute Based Selling (ABS) and personalised pricing?

About the Panelists

Michaela Papenhoff, Managing Director and Founder at h2c GmbH

Michaela Papenhoff, h2c GmbH

Michaela’s background is hotel business. She joined mega-chains such as Accor, Hilton, and Ramada before working for a European voluntary hotel chain from 1991 – 2000. There she took full responsibility for the companies’ distribution strategy. In 2001, Michaela founded h2c, a privately-owned hospitality services company with clients worldwide, mainly in Europe and the Middle East. Michaela has in-depth knowledge of hospitality distribution strategies and technologies.

Her company h2c provides professional services for hotel chains and independent hotels who want to optimize their direct and indirect sales channels and better understand the hotel technology landscape.

H2c launched CONTtest a few years ago, a central database that helps hoteliers distribute their static content to third-party websites such as OTAs, Metas, Review Sites, etc. Additionally, Michaela and her team assist hotel chains in finding suitable technology partners. H2c conducts in-depth research studies and system benchmarks.

Connect with Michaela on Linkedin.

Oliver Stotz, Corporate Director Marketing & Distribution at Lindner Hotels & Resorts

Oliver Stotz, Lindner Hotels

Oliver is an experienced Marketing & Distribution professional with a history of working in the hospitality industry. His skills lie in Search Engine Optimization (SEO), Budgeting, E-commerce Optimization, Business Planning, and Distribution Strategies. Oliver is a strong sales professional that holds an MBA focused in Hospitality from Munich Business School.

Connect with Oliver on Linkedin.

Lijeesh Rajan, Director of Centralised IT Services at Rotana Hotels & Resorts

Lijeesh Rajan, Rotana Hotels & Resorts

Lijeesh is an IT Service Management professional with +15 years of experience at an International Level. He contributes to Institutional goals by defining the Centralized Services and Technology Strategy. He guides and transforms processes, information systems, and infrastructure by creating, managing, and implementing digital strategies - innovative and scalable, using traditional and agile methodologies. Lijeesh’s specialty areas are developing and executing technology strategy, organizational restructuring, IT Governance, operational efficiency, and building High-Performance teams.

Connect with Lijeesh on Linkedin.

Christin Hänsel, Director at h2c

Christin Haensel, h2c GmbH

Christin supports national and international hotel chains and individual hotels in implementing and optimizing their e-commerce and distribution strategies. In her role at h2c, she is responsible for versatile customer projects covering the entire spectrum of online distribution and content management. Christin leads the development of CONTtest, h2c’s proprietary channel manager for static content, enabling the centralized management of hotel descriptions in various (OTA) channels.

Connect with Christin on Linkedin.

[Host] André Baljeu, Founder & CEO at

André Baljeu

André’s experience derives from a career spanning 30 years across the globe, with senior IT and operational positions with leading hotel chains and technology providers. André founded in 2017 to help bridge the gap between hotels and technology providers. Offering an entry point for industry newcomers and students to better understand the industry landscape by providing a neutral, thought leadership platform delivering relevant, trusted, ad-free editorial content.

Connect with André on Linkedin.

About the COLLECTIVE series

Online Think-Tanks for the Hotel Industry, streamed live on Linkedin and Youtube.

The COLLECTIVE sessions are co-hosted by and our members. The hotel industry's open sessions for all industry stakeholders facilitating exchange, relationship-building, and knowledge transfer, inviting the community to actively take part by adding their questions and views, too.

Join us live, discuss with us, hear from our guest speakers, and connect.

About COLLECTIVE #HotelierPULSE, co-hosted with Guestcentric and Great Hotels of the World

About COLLECTIVE #MICEBEAT, co-hosted with Great Hotels of the World

To all COLLECTIVE Sessions (on-demand)- VIDEOS l PODCASTS