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COLLECTIVE #RevMarketingAutomation - Session #1 ft. Erik Munoz (Userguest), Amanda Du (Penta Hotels) & Deniel Frey (H-Hotels)

COLLECTIVE #RevMarketingAutomation - Session #1 ft. Erik Munoz (Userguest), Amanda Du (Penta Hotels) & Deniel Frey (H-Hotels)

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Revenue Marketing Automation (RMA) - What does it mean? What is the gap between Marketing & Revenue Management teams in hotels about? How can we bridge the gap between Marketing and Revenue Teams? How does this change the landscape for Marketing & Revenue teams? What are the benefits?

That’s discussed in this 1st COLLECTIVE #RevMarketingAutomation session, which was streamed live on Linkedin & Youtube on 12th July 2022.

Erik Muñoz (Userguest), Amanda Du (Penta Hotels), and Deniel Frey ( & HSMA Deutschland) joined host Lea Jordan ( to discuss and share their insights.

Find the podcast episode also on Spotify, Soundcloud, Apple Podcasts, and Google Podcasts.

If you prefer watching the video version of this session, find it here. Find the original Linkedin Live Video, including all comments and questions from the audience, here.

Userguest is a Member of

About the COLLECTIVE series

Online Think-Tanks for the Hotel Industry, streamed live on Linkedin and Youtube.

The COLLECTIVE sessions are co-hosted by and our members. The hotel industry's open sessions for all industry stakeholders facilitating exchange, relationship-building, and knowledge transfer, inviting the community to actively take part by adding their questions and views, too.

Join us live, discuss with us, hear from our guest speakers, and connect.

About COLLECTIVE #RevMarketingAutomation, co-hosted with Userguest

About COLLECTIVE #HotelierPULSE, co-hosted with Guestcentric and Great Hotels of the World

About COLLECTIVE #MICEBEAT, co-hosted with Great Hotels of the World

To all COLLECTIVE sessions Video l Podcast