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Day 1 | Rachel Neal | Dreaming & Planning

Day 1 | Rachel Neal | Dreaming & Planning

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From Day One of the HEDNA Global Distribution Conference 2019 in LA, Rachel Neal  talks about her HEDNA U 201 Session 'Engaging with the guest: Dreaming & Planning...', touching on the importance of identifying the right Guest Persona, how and via what channels to engage with these personas; what existing and emerging channels to consider; different types of connectivity models and more.

The HEDNA Global Distribution Conference 2019 took place 28 - 30th January at the Loews Hollywood Hotel in Los Angeles, California.

HEDNA (Hotel Electronic Distribution Network Association) is a not-for-profit trade association whose worldwide membership includes executives and managers from the most influential companies in the hospitality industry. Founded in 1991, HEDNA's mission is to be the leading global forum for advancing hospitality distribution through collaboration and knowledge sharing. Its vision calls for HEDNA to be known for creating an environment that fosters strategic collaboration toward business development in the global hospitality industry. For more, visit