In collaboration with our members at Cendyn, we have created an informative Infographic on how hotels can utilize CRM data to identify their guests' profiles and cater to their interests appropriately.

Digital identities have become an essential aspect of the hospitality industry in recent years. Refering to the collection of personal data that is collected, stored, and analyzed by hotels and other businesses in the hospitality sector. The primary purpose of digital identities is to create personalized experiences for guests by using their data to deliver customized services and products. By using a combination of software and hardware, hotels can create a seamless guest experience, from booking to check-in and beyond. However, it is important for hotels to invest in the necessary infrastructure and security measures to ensure the safety and security of their guests' information.

Also, make sure to find these supporting content elements of the editorial Digital Identities in Hospitality.

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