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Michael Bennett President & CMO Cendyn | ITB Berlin 2023

Michael Bennett President & CMO Cendyn | ITB Berlin 2023

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After a three-year hiatus due to the pandemic, the onsite industry interviews conducted by André Baljeu at ITB Berlin 2023 were marked with excitement and anticipation. It was evident that everyone was thrilled to be back, catching up with old acquaintances and experiencing the thrill of face-to-face meetings and networking events.

The pandemic has been a major challenge for the hospitality industry, but there is hope and optimism as businesses recover. André discussed with industry peers how technology companies provide innovation and creativity that is helping to support hotels and resorts as they navigate the post-pandemic landscape.

One of the key areas of focus was the use of technology to enhance the guest experience. Companies are leveraging new tools and platforms to create more personalised and engaging interactions with guests, from when they book their stay to when they check out.

ITB Berlin 2023 was a testament to the resilience of the travel and hospitality industry and the critical role of technology in supporting its recovery. As business returns to pre-pandemic levels, hotels and technology companies must continue to innovate and collaborate to meet guests' changing needs and expectations in a post-pandemic world.

Make sure to also watch these brief ITB Berlin 2023 interviews