Patric Vogel | SHS Swiss Innovation Day 2020

Patric Vogel | SHS Swiss Innovation Day 2020

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Patric Vogel, Owner & Host at Märchenhotel Braunwald, speaks about the concept of his hotel - a hotel product that is built around fairytales and targets families with children, he shares his tips on positioning such a hotel, as well as insights on what the Märchenhotel team had to adjust in terms of business and marketing strategy due to the current crisis, what skills and competencies make a great leader within hospitality and what he is looking forward to in the coming months.

Lea Jordan, Co-Founder at, spoke with Patric Vogel, Host and Owner at the Märchenhotel (Fairytale Hotel) Braunwald during the Swiss Innovation Day 2020 #SID20, which was organized and hosted by SHS Swiss Hospitality Solutions and SHS Academy.

The Swiss Innovation Day #SID20 took place in August 2020 at the Maag Halle in Zurich, Switzerland and was the first industry reunion and event for the Swiss Hospitality and Hotel Industry after the 2020's lockdown.

Good to know: The conversation is in German - make sure to active the English subtitles via the icon 'cc' underneath the video.

Also watch these interviews from the SID20:

To the video interviews from the SID19