Video | Ulli Kastner | Direct is still best

In this interview Ullrich Kastner, CEO & Founder of myhotelshop, talks about how hotels should not ignore driving direct sales and business through their own portals. These must not be ignored.

Watch the full length video interview with Ulli Kastner here.

You prefer listening to the full episode?

Find the full length interview as podcast version here and also on all major podcast platforms.

Also, find these interviews with hotel and travel industry professionals:

• Season 1
  Find interviews with Ullrich Kastner from myhotelshop; Johannes Thomas when with Trivago; Robin Rossman from STR; Rajesh Vohra from Savora Hotels in UK; Steve Rubin from TRI Hospitality; Mike Keriakos from Curacity; Kurien Jacob from Highgate Ventures; Maximilian Waldmann when with Conichi; Wilhelm K. Weber when with SHS Swiss Hospitality Solutions; and Erik Munoz when with Vertical Booking.
  
  
• Season 2
  Find interviews with Michael Curtis when with Airbnb; Yannis Moati from HotelsByDay; Sarah Fults from MGM Hotels & Resorts and when President at HEDNA; Erik Tenges from Oaky; Maarten Plesmann when with Revinate; Brendan May from HERA Hotel Res Bot; Ben Stephenson from Impala; Martin Stockburger from Concept Hotels; Ulrich Pillau and Martin Reichenbach from apaleo; Iris Steinmetz when with Snapshot; and Ricco de Blank from SHKP.
  
  
• Season 3
  Find Interviews with Pontus Berner and Lars Becker from berner+becker revenue management; Leif Jägerbrand and Alexander Erdström from Atomize; Thibault Gence and Florian Montag from Hotelhero; Moritz Klussmann from Customer Alliance; Kristian Valk from Hotelchamp; John Burns; Connie Reams when with Beekeeper; Mark Fancourt & Cheyne Colefrom TRAVHOTECH & Testbeds Vegas; Mike Ford from SiteMinder; and Adam Harris and Richard Castle from Cloudbeds.
  
  
• Season 4
  Find Interviews with Philip Ibrahim, General Manager at The Student Hotel Berlin; and Kevin King, COO at Shiji Group; and Grit Pauling, General Manager at the 25hours Hotel The Circle Cologne.