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Video | CRM

Video | CRM

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In this video, Chi Chan, Chief Commercial Officer at Ireckonu, joins André Baljeu with his takes on Customer Relationship Management (CRM) in the Hotel Industry.

Based on his vast previous experience Chi identifies and defines some of the most important areas of CRMs for hotels: How do hotels benefit from having a CRM tool? What specifically should be considered throughout the process of procurement, strategy and importance of customer data?


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