Video | Guest Loyalty

Should a hotel build its own hotel rewards platform, choose a loyalty service, or join an existing hotel rewards network? Deciding the best option should take some consideration. This video covers some points to look at when defining a hotel's loyalty strategy. Hauke Lenthe, Managing Director EMEA & APAC at Nomadix, answers some questions about rewards based on personalization and experience and how hotels can maximize future guests' data and guest profiles.

Also, find these complementary content pieces on Guest Loyalty in Hospitality

• ARTICLE l Guest Loyalty - Leveraging data to drive hotel guest loyalty, written by Hauke Lenthe from Nomadix
• INFOGRAPHIC l Guest Loyalty Lifecycle
• PODCAST l Chi Chan from Ireckonu, Jen Wong from Laasie, Hauke Lenthe from Nomadix and William Darrah from Amadeus discussing guest loyalty strategies for hospitality

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