Video | Metasearch for Hotels

This video, co-created with Cassian Silins from HOWZAT ennea Group covers the most important aspects to understand when it comes to Metasearch for Hotels and Accommodations. Aspects such as:

• What is MetaSearch today and who are the four main players?
• How does metasearch work?
• Why do hotels need a MetaSearch strategy and what are the commercial models hotels should use?
• The right positioning - What are the best ways to work with metasearch engines?
• What are recommendations when it comes to establishing successful relationships with Metasearch platforms?
• How to create and maintain a brand profile on Metasearch channels?
• What Connectivity is needed?
• Metasearch cost models explained: Cost per Click (CPC) versus Cost per Stay/Acquisition (CPA)

Also, find these complementary content elements on Metasearch in Hospitality

• PODCAST l Pablo Delgado from MIRAI; Jens Egemalm from Pandox AB, Cassian Silins from HOWZAT ennea Group discussing Meta Search for Hotels.
• ARTICLE l Metasearch, a game not to bet your house on, written by Jan-Frederik Valentin and Cassian Silins from HOWZAT ennea Group
• INFOGRAPHIC l Metasearch Customer Journey

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