S03E05: Mike Ford | SiteMinder

S03E05: Mike Ford | SiteMinder

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During a trip to Sydney we took the opportunity to sit down with Mike Ford, Founder and Managing Director at SiteMinder. Mike shares with us the challenges he faced building SiteMinder to the business it is today, the current state of the hotel tech space, Direct vs OTA, Book on Google, and other great insights.


00:33 - Background 

05:28 - Describing what SiteMinder does? 

06:28 - SiteMinder scaling challenges 

10:09 - Direct Reservations vs OTA 

13:39 - Book on Google 

15:26 - Tech challenges for independent hotels 

20:02 - New application categories 

23:32 - Mike’s opinion on tech in the next 3-5 years 

27:06 - 5 minutes with a room of hoteliers