S03E05: Mike Ford | SiteMinder
Posted on Jul 24
During a trip to Sydney we took the opportunity to sit down with Mike Ford, Founder and Managing Director at SiteMinder. Mike shares with us the challenges he faced building SiteMinder to the business it is today, the current state of the hotel technology space, Direct versus OTA and 3rd party bookings, Book on Google, and other great insights.
00:33 - Background
05:28 - Describing what SiteMinder does
06:28 - SiteMinder scaling challenges
10:09 - Direct Reservations versus OTA and 3rd party Bookings
13:39 - Book on Google
15:26 - Technology challenges for independent hotels
20:02 - New application categories
23:32 - Mike’s opinion on technology in the next 3-5 years
27:06 - 5 minutes with a room of hoteliers
You prefer watching the interview? Find the video version here.