S03E05: Mike Ford | SiteMinder
Posted on Jul 24
During a trip to Sydney we took the opportunity to sit down with Mike Ford, Founder and Managing Director at SiteMinder. Mike shares with us the challenges he faced building SiteMinder to the business it is today, the current state of the hotel tech space, Direct vs OTA, Book on Google, and other great insights.
00:33 - Background
05:28 - Describing what SiteMinder does?
06:28 - SiteMinder scaling challenges
10:09 - Direct Reservations vs OTA
13:39 - Book on Google
15:26 - Tech challenges for independent hotels
20:02 - New application categories
23:32 - Mike’s opinion on tech in the next 3-5 years
27:06 - 5 minutes with a room of hoteliers