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September 2021

Video l Single Guest Profile

Watch this video and learn more about the Single Guest Profile and the importance of consolidating the guest data into one location. Anthony Hunt, Vice President Product and Strategy at Shiji Group joins André Baljeu in this video sharing insights.

  • Hotels need to focus on the guest themselves, not just servicing them when asked but pre-empting their requests. The key to improving hotel operations technology is improving the guest profile by creating a Single Guest Profile accessible across all systems where applicable.

    To understand the purpose and capitalise on the benefits, how does a hotel or a group of hotels best do this - what are some of the key considerations, and what should hotels look for in technology to achieve this?

  • When considering the discussion about (the lack of) central guest profiles, loyalty and knowing your guest: how would the guest journey change if their mobile device could be securely linked to their central guest profile?

  • Today there are a number of digital guest journey and CRM solutions available that when connected to the PMS support bi-directional data updates on the guest profile.

    But even with this, how can hotels best identify their guests at the right time?
    Is best to have them download an app or identify themselves via kiosk or reception check-in, which is still a manual process?

Resources mentioned in the video


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