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August 2019

The Direct Booking Wars. The media, vendors, and industry players have sensationalised the struggle for power in hotel distribution as an “us versus them” battle. You’re either for hotels (and direct bookings) or for intermediaries (and commissions). It’s an emotional issue; no one likes to have their hard-earned revenue siphoned away. Especially by a partner that isn’t doing a good job at explaining its value to your business.