Watch this video to learn more about opportunities of leveraging technology and automating business processes in Meetings, Incentives, Conventions, and Events (MICE) and group sales of convention hotels and venues.
Alexandra Weber from Lindner Hotels and me and all hotels, and Felix Undeutsch from hivr.ai join André Baljeu in this video to share their expertise and knowledge answering these questions:
- (03:14) - Why is selling meeting and conference spaces and rooms online still so complicated?
- (04:28) - What are the benefits of digitising the MICE and group sales processes for convention hotels and venues?
- (05:44) - Why is automating the group sales process for smaller meetings especially important?
- (06:30) - How do Lindner Hotels and me and all hotels leverage technology in the MICE sales department currently, and what is planned for the next years?
- (08:21) - What are the most significant opportunities for digitisation and automation in the MICE segment, and why?
- (10:25) - What are the main challenges in terms of digitisation and automation in the MICE segment?
- (11:30) - What’s the role of Artificial Intelligence (AI), Machine Learning (ML) and data management in this sector - can it really impact operations in positive ways? What use cases are there?
Abbreviations used in the video
PMS - Property Management System (Also, find the Evolution of the PMS Editorial here)
RFP - Request for Proposal
MICE - Meetings, Incentives, Conventions & Events
DDR - Daily Delegate Rate
S&C systems - Sales and catering software systems
Also, make sure to find these supporting content elements about MICE & Technology
- ARTICLE l Group Sales, Meetings & Events & Technology
- PODCAST l Technology & Digital Transformation in MICE & Convention Sales with Katja Reisch (Accor) and Felix Undeutsch (hivr.ai)
- INFOGRAPHIC l MICE Digitisation & Technology
EXPLORE FURTHER. Related editorials
- Editorial l Virtual and Augmented Reality in the Hospitality Industry
- Editorial l Automation in the Hospitality Industry
- Editorial l Hotel & Guest Apps in Hospitality
- Editorial l The modern Hotel Technology Stack
Also, you might find this interesting
- [Video] - The MICE market in transition, trends, and how Accor does it. Interview with Alexandra Weber (Lindner Hotels AG) and Katja Reisch (Accor)
- Recap with [Downloads] and [Videos] - HSMA e & MICE Day 2021
- [Video] - Automate or Die - Why Automation is becoming a Necessity for Survival. Interview with Felix Undeutsch (hivr.ai)
- On-demand [Videos] and [Podcasts] - COLLECTIVE #MICEbeat, informal live think-tanks for the MICE Industry
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