Video | Steffen Müller | SHS Swiss Innovation Day
Posted on Sep 06
We met up with Steffen Mueller, an experienced marketing professional and Senior Lecturer at ZHAW School of Management and Law during the SHS Swiss Innovation Day 2019 in Zurich and spoke about the psychological aspects of Pricing, Behavioral Marketing, CRM Segmentation for Hotels and more.
Also watch the following conversations, recorded at the SID19:
- Anastasia Dedyukhina, Founder of Consciously Digital and author of the book 'Homo Distractus'
- James Skellington, Strategic Automation Consultant at Force24
- Patrizia Zueck, graduating student at Ecole Hôtelière de Lausanne (EHL) in Switzerland and Co-Head of Young Hoteliers Summit (YHS)
- Alen Arslanagic, CEO at Visum SA about Hyper Personalization
- Ralf Eggert, Alexa Champion and CEO of Travello GmbH