Hotelhero and partner to support hotels with digital transformation

Hotelhero, a hotel technology review and recommendation platform, and, the multimedia e-learning platform around hotel technology and digitization, partner to facilitate the technology procurement process for the hospitality industry.

Berlin, 06.10.2020 - By combining their competencies and market knowledge Hotelhero and tackle the hotel operators’ challenges with digitization. According to a recent study from the German and Austrian Hotel Associations (IHA & ÖHV), and global consultancy firm Roland Berger, when it comes to digitalization the majority of hoteliers remain hesitant. The partnership fosters the educational and search process around hotel technology for hoteliers and is responding to the continued demand for neutral and transparent information that highlights the available technology solutions. offers a central knowledge hub for hotel industry professionals. With access to neutral and educational content created by industry experts for industry professionals, hoteliers are empowered to gain a solid understanding of the various areas and aspects of the hotel technology landscape.

Hotelhero helps hotels to find the right software solution for their technology needs. Allowing hotels to search and review thousands of software solutions, and receive tailored recommendations based on market share data, their own unique hotel criteria and user-generated reviews. The platform is the official software marketplace of the national hotel associations IHA & ÖHV making it the trusted source of information for European hoteliers. Furthermore, Hotelhero also offers a solution for hotels and hotel chains to manage all of their IT contracts, as well as the related costs and budgets.

"We are delighted to partner up with a global, strong and like-minded European based partner like, as both companies understand the unique structure of the European hospitality market and who share the vision of bringing more transparency and unbiased technology know-how to the industry.” Florian Montag, Co-Founder and Managing Director of Hotelhero.

André Baljeu, Founder & Managing Director at adds: “We are thrilled to officially partner with Hotelhero and to work together towards a common objective of transparency in the hotel technology market. Hotelhero’s deep understanding of the regional needs of European hoteliers and market shares of hotel technology providers within these markets will enable us at to provide an even better experience for our subscribers, by creating market data-driven reports and content.

Both companies will collaborate in terms of joint content creation, as for example data-driven market reports, providing relevant insights for hotel operators at all levels. For hotel industry professionals both platforms in combination represent the ideal one-stop information source for everything related to hotel technology.

About Hotelhero

Founded in Berlin in 2017, Hotelhero is the dedicated platform for hotels to discover, review and manage their technology. The company has built a best-in-class hotel technology database with over 1,500 hospitality-related software products and data of over 25,000 hotels using them. The Hotelhero Marketplace allows hoteliers to review software solutions, and receive tailored recommendations based on market share data, their own unique hotel criteria and user-generated reviews. Together with the German (IHA) & Austrian (ÖHV) hotel associations, Hotelhero brings more transparency and comparability to the hotel technology landscape.
Hotelhero’s contract management tool allows hotels and hotel chains to manage all of their IT contracts, as well as track related costs and budgets.

Connect with Hotelhero on LinkedIn, Instagram, and Facebook.

Florian Montag
Hotelhero GmbH
Co-Founder & Managing Director


Representing the change needed by the fragmented hotel and travel technology landscape, is a community of hospitality innovators ranging from hoteliers and hotel owners to industry students and technology providers. With the power of idea collaboration and shared knowledge with key stakeholders, game-changers, and industry influencers is a trusted go-to resource for neutral, ad-free hospitality technology content. The platform offers multimedia editorial-based content always with hotel technology at its core. Subscribers benefit from a wide range of educational content ranging from video interviews and podcasts with industry leaders, articles curated by industry experts, infographics, to live online think tanks, and more.

Connect with on LinkedIn, Youtube, Instagram, Twitter and Facebook.

Find the App available for iOs and Android in the App Stores.

Lea Jordan GmbH
Co-Founder & Head of Marketing