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COLLECTIVE #golfresorttech with Matt Roberts (59club), Christopher Reeve (The Belfry), and Bruno Martins (Concept) l 30 November 2021

COLLECTIVE #golfresorttech with Matt Roberts (59club), Christopher Reeve (The Belfry), and Bruno Martins (Concept)  l 30 November 2021

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How to improve Golf Resort Guest-Experience by leveraging Technology? 

Tune in to this podcast version of the COLLECTIVE #golfresorttech live session we co-hosted together with member Concept. It was streamed live on LinkedIn and Youtube on 30th November 2021. 

Matt Roberts (59club), Christopher Reeve (The Belfry), and Bruno Martins (Concept) join host André Baljeu ( to discuss among other aspects

  • How to select technoloygy and software solutions for Golf and Resort Hotels. What aspects to consider?

  • How to fit a golf resort management technology nicely into the existing hotel technology stack of the enterprise?

  • How to increase ancillary revenues per customer? What opportunities are there for yielding?

  • How to digitize the booking process, how to best manage guest data?

  • How to best manage guest data and preferences?

  • How to optimize guest service across all areas on a resort, how to manage memberships and activities?

  • What best practices can be shared?

If you prefer watching the video version of this session, find it here. Find the original live broadcasting Linkedin link, including all comments and questions from the audience, here.

Matt Roberts, Company Director at 59club

59club was established in the UK in 2007 by current CEO Simon Wordsworth and is now the market leader in providing bespoke performance measurement and management programs for the golf, leisure, spa, events, F&B, and hotel industries.

Its premise is the elevation of service standards to new heights, across several industry sectors, through the gathering of primary data – mystery shopping, customer satisfaction surveys, and business metrics – and the implementation of strategic training and development solutions.
Connect with Matt on Linkedin.


Christopher Reeve, Director of Golf at The Belfry Hotel & Resort

Christopher Reeve was appointed Director of Golf in 2017. Most recently, Reeve was the director of golf at the Foxhills Club and Resort in Surrey. Before this, he managed the Marbella Golf Coaching program before becoming the academy manager at the Burhill Group, running 22 courses across several regions. 

The Belfry is home to the Professional Golf Association (PGA) and has hosted four Ryder Cup tournaments, more than any other venue in the world. Located near Birmingham and Sutton Coldfield, right in the heart of England, The Belfry is one of the most sought-after golf resorts in the UK. It offers excellent golf packages, including golf days and overnight stays, custom fitting, and a very own golf shop.

Connect with Christopher on Linkedin.


Bruno Martins, Senior Product Manager, Concept

Bruno Martins is an experienced IT professional who has spent 24 years in the hospitality technology industry. With an educational background in information technology and economics, Bruno began his career as an IT specialist at Escola Secundária de Loulé. After a stint in the Portugal Army in 1996, Bruno started his career in the hospitality technology industry, working with the team that would become Conceptek. Starting as an IT administrator, Bruno quickly moved through the ranks to become a Product Specialist for Conceptek solutions.

Shiji Group acquired Conceptek in 2018, which led to Bruno’s promotion to Senior Product Manager. In this role, Bruno oversees the development of the Concept Spa & Golf software line. Driven by a love of building technology, Bruno has grown in and with the hospitality technology industry. Bruno currently resides in the Algarve region, where he has spent the majority of his life.

Connect with Bruno on Linkedin.

About Concept

Concept provides golf and activity reservation management software solutions for enterprise hotels and resorts with locations worldwide. With over 25 years of experience and installations in 58 countries, Concept has developed a comprehensive reservation management product that includes solutions to manage every aspect of a Golf, Spa, or Leisure operation.

Concept is a Contributing Member at

About the COLLECTIVE series

Online Think-Tanks for the Hotel Industry, streamed live on Linkedin and Youtube.

The COLLECTIVE sessions are co-hosted by and our members. The hotel industry's open sessions for all industry stakeholders facilitating exchange, relationship-building, and knowledge transfer, inviting the community to actively take part by adding their questions and views, too.

Join us live, discuss with us, hear from our guest speakers, and connect.

About COLLECTIVE #HotelierPULSE, co-hosted with Guestcentric and Great Hotels of the World

About COLLECTIVE #MICEBEAT, co-hosted with Great Hotels of the World