Informal, data-driven live think-tanks for the Meetings & Events industry


Tuesday, 06 July 2021 - 5pm CET live via Linkedin and Youtube

Join us, discuss with us, hear from leading industry experts, and connect.
Let's take stock of where we as an industry are, where we need to go and how we will get there.

#MICEBEAT Guests - Leading industry partners sharing their insights and know-how

We will share more details on the guest panelists joining here shortly.


Rita Machado, Vice President Sales & Marketing at Great Hotels of the World

Lea Jordan, Co-Founder at


Lidia Sakarapani, Head of Sales and Marketing at Principal Global Events

Lidia Sakarapani is the Head of Sales and Marketing at Principal. Global events and London DMC.  She has been leading the London office Sales and Marketing team at Principal for over 6 years but has lived in London for 9 years. During her time here, and before joining the Principal team, Lidia worked on projects such as the 2012 London Olympics and Paralympics, The World’s 50 Best Restaurant List and subsequently helped to launch Asia’s and Latin American’s 50 Best Restaurant Lists. Prior to London, Lidia lived and worked in events in China for just under 8 years and her background is in sport marketing, event logistics, sponsorship, marketing and sales. She is fluent in English, Chinese Mandarin and Spanish. As well as working hard in her current role Lidia, is a mother, an entrepreneur and self-confessed shoeaholic!

Connect with Lidia on Linkedin.

Tracy Scott, Chief Executive OfficerHotel Division at CWW

With sales, management & leadership experience of over 20+ years within the hospitality industry. Having worked in commercial roles alongside independent hoteliers in consortiums, to strategic business development positions within larger hotel brands, nationally & globally. Now as VP Hotel Client Development for CWW, a global network of entrepreneurs, we work together on the implementation of common goals for the clients. With the key focus & ability to find strategic & bespoke sales solutions for our partners, we think global & act local.

Connect with Tracy on Linkedin.

About CWW

Over the past 20 years, CWW has become the preferred sales and marketing team that caters to hospitality and travel organizations looking to expand their global reach. They are a diverse team of people with a deep passion for travel and a strong sense of responsibility to the Earth, environment, and communities they serve. Their most important assets are their colleagues worldwide, who have the expertise and passion for delivering local solutions with a global view. At CWW they “Think Global Act Local”

Kristi White, Vice President Product Management at Knowland

As a hospitality veteran by trade with three decades of experience in the hotel and revenue management side of the industry, Kristi has a pulse on the needs of hospitality meetings business. She has advised hundreds of hotels worldwide on improving their group strategy, hotel performance, and overall profitability. She is a recognized expert in hospitality revenue management, business intelligence and industry analytics. A frequent speaker at industry conferences and universities, Kristi is a founding member of the Board of Directors for the HSMAI Revenue Management Special Interest Group.

Connect with Kristi White on Linkedin.

About Knowland

Knowland is the leader in AI-powered group business data for hotels, convention and visitor bureaus (CVBs), conference centres and other meeting venues and the driver behind adopting a Proactive Group Sales Strategy. With the industry’s largest historical database of actualized events, thousands of customers trust Knowland to sell groups smarter and maximize their revenue. Knowland operates globally and is headquartered in Rosslyn, VA.

Luke Stevenson, Regional Sales Manager at Encore Global (formerly PSAV)

With close to 20 years of experience within the live event industry, Luke comes from a diverse background in technical, commercial and venue operations. He has held various roles during his time at Encore Global including Technician, Account Manager and Technical Producer where he developed long-standing relationships with numerous high profile clients while delivering large scale corporate events throughout the UK and Europe. In his current role as Regional Sales Manager, Luke provides sales leadership for Encore teams within the UK Hotel & Venue Partnerships network that include some of the world’s most iconic hotels.

Connect with Luke Stevenson on Linkedin.

About Encore Global

Encore Global creates memorable experiences that engage and transform organizations. As the global leader for event technology and production services, Encore’s team of creators, innovators, and experts deliver real results through strategy and creative, advanced technology, digital, environmental, staging, and digital solutions for hybrid, virtual and in-person events. Encore operates in more than 20 countries across North America, Europe, the Middle East, Australia, and Asia Pacific. Encore is the trusted partner of choice for leading hotels and venues worldwide and was named to the Forbes 2018 and 2019 America’s Best Employer list.


#MICEBEAT l 25 May 2021 with Tracy Scott and Lidia Sakarapani

Tracy Scott, Chief Executive OfficerHotel Division at CWW; and Lidia Sakarapani, Head of Sales & Marketing at Principal Global Events joined to share their insights and views. Watch this session to hear what our expert panelists are seeing and what the buyers (event agencies, etc.) are currently learning from their clients and hotel partners. Aspects discussed are, amongst many others:

  • The Group Request of Today and Tomorrow - Does the RFP process have to change?
  • How can hotels best position themselves to attract groups business? What learnings are there from the UK market?
  • What are planners and clients looking for at the moment, and what are key aspects to consider?

To Video l To Podcast

#MICEBEAT l 27 April 2021 with Kristi White and Luke Stevenson

Kristi White, Vice President Product Management at Knowland, and Luke Stevenson, Regional Sales Manager at Encore Global (formerly PSAV), joined this Collective #MICEBEAT lead-off discussion and shared their insights and know-how.

Kristi White shared data insights and discussed its implications for the meetings and events industry with the audience. Luke Stevenson gave an overview of what to consider when organising, and selling hybrid events, as well as highlighted a few key drivers that guarantee successful delivery.

To Video l To Podcast


The COLLECTIVE #MICEBEAT - a series of informal, data-driven live think tanks focusing on the Meetings & Events industry's future featuring leading international industry partners, is curated and presented by Great Hotels of the World and Let's take stock of where we as an industry are, where we need to go and how we will get there.

The sessions will be streamed live on Linkedin and Youtube - The respective broadcast links will be available 1 week prior to the actual live session.

Great Hotels of the World is a leading representation company for independent upscale and luxury hotels and a Founding Member of