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Loyalty and Independent Hotels l Andrew Boshoff, Global Hotel Alliance

Loyalty and Independent Hotels l Andrew Boshoff, Global Hotel Alliance

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Andrew Boshoff, Chief Financial Officer at Global Hotel Alliance shares the main take-aways from the panel with Marriott, 25hours Hotels and Global Hotel Alliance discussing Loyalty and Independent Hoteliers. Andrew also speaks about how technology can support a membership based loyalty program on a global scale, how to recognize and reward members, and why Loyalty is the classic way to generate direct bookings.

Andre Baljeu, Founder at techtalk.travel, spoke with Andrew during the Swiss Innovation Day 2021, which was organized and hosted by SHS Academy, and co-hosted by Schmid, Pelli & Partner.

#TheReturnOfTravel was the leading theme of the #SID21 that took place in August 2021 at the newly opened The Circle at the Airport Zurich, Switzerland.

Save The Date: The Swiss Innovation Day 2022 will take place on 25th August 2022. Read more here.

Find our recap of the #SID21 here.


Also, find these interviews from the Swiss Innovation Day 2021


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