Legal update for hoteliers: From brand protection to data security | Peter Hense, Spirit Legal LLP

Peter Hense, Partner at Spirit Legal, summarized the main takeaways from his legal update at the HSMA e & MICE Day 2021. He speaks about hotel brand protection, copyright issues and claims, data protection and security, data breaches and explains why hotel companies, in particular, are an easy target for data breaches and why hotel companies are reluctant to upgrade their data security.

André Baljeu sat down with Peter Hense during the HSMA e & MICE Day. The industry conference addressed the latest developments and trends in e-commerce, distribution, technology, digitalization, revenue management, and MICE & sales for hoteliers. More than 300 hospitality professionals joined the HSMA Deutschland e.V. event on 6th September 2021 in Dusseldorf, Germany.

Save The Date: The HSMA eDay 2022 will take place 11th - 12th May in Munich, Germany.

To HSMA Website.

Find our recap of the HSMA e & MICE Day 2021 here.

Also, find these video interviews from the HSMA e & MICE Day 2021

• The end of rate parity and current priorities for the German Hotel Association l Markus Luthe, IHA
• Hotel revenue management & pricing - what to focus on today l Daniela Hupfeld, Pierre & Vacances
• The MICE market in transition, trends and how Accor does it l Alexandra Weber, Lindner Hotels AG & Katja Reisch, Accor
• Insights from the Best Western Hotels Marketing Team l Alexander Birk
• Hotel Distribution 4.0, the end of the PMS, and why rethink direct bookings l Wilhelm K. Weber, SHS Swiss Hospitality Solutions
• Digitizing with a brain & leveraging brain research for better leadership in times of uncertainty l Sebastian Purps-Pardigol
• The future of leisure distribution and packaged travel l Carmen Rieskamp, Upstalsboom Hotels & UPtours
• What keeps hoteliers busy at the moment? l Anna Heuer, HSMA Germany
• Automated Bookings and Yield Management in the MICE segment l Gerhard Wasem, MiceRate
• How to start a career in Hotel Distribution l Sebastian Kessel, Deutsche Hospitality